Boosting Your Sales on Social Media

Category: Social Media Sales & Marketing

£20.00 +VAT


Event Ended

For Tourism Businesses – at a Special Subsidised Rate

A great opportunity to get up to date with all the latest tips and techniques for using the main social media platforms to reach new audiences, boosting your sales …

… and for helping you stay one jump ahead of the competition in 2018 – and 2019!

Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.

Special Price – Please Apply Now

WTY - Welcome to Yorkshire - MemberWe’re delighted to confirm that a preferential, subsidised delegate rate for this course of just £20 + vat is available to tourism businesses.

Please apply now – only a selected number of places is available at this rate!

Our normal price for attending this course is £133 + vat.

Please see more details on how to apply to Welcome to Yorkshire for a place on this course in the ‘Booking Instructions’ section, below.

Course Programme 

10.30am Welcome and introduction

Building sales on Facebook

  • Boosting traffic and sales
  • Using Custom Audiences, Lookalike Audiences
  • Special promotions and competitions
  • The return on your investment

Reaching your audience on Twitter  

  • Using Twitter Ads
  • Your objectives – your campaign
  • Targeting the right audience
  • Setting a budget

12.45pm Lunch break

Instagram for business

  • Advertising on Instagram
  • Using Facebook Business Manager
  • Competitions and promotions
  • Best practice examples

Using Pinterest for maximum effect

  • The benefits of Pinterest for a tourism, hospitality or leisure business
  • Growing your audience
  • Selling on Pinterest
  • Contests and competitions

Embracing Google+ 

  • The importance of having a G+ account
  • Using Google Ads
  • Google My Business, Local Finder
  • Integrating other Google services

Using LinkedIn

  • Setting up a company page
  • Attracting followers
  • Posting company updates
  • Driving engagement and sales


4.30pm Finish

Booking Instructions 


Welcome to Yorkshire and Tourism Growth are offering this course as part of the Cycle England Initiative – for Yorkshire tourism businesses who either attract the leisure cycling market now, or would like to in the future – and/or are close to (within 15 miles of) one of the Cycle England Yorkshire routes*. Funding to subsidise delegates attending is provided by Visit England’s Discover England Fund.

How to Book 

Spaces on this course are strictly limited and one place per business may be booked.
There’s a quick, two-stage booking process:

Step 1 – Apply to Welcome to Yorkshire

  • You should be attracting the leisure cycling market now, or wish to in the future, and/or
  • Your tourism business should be close to (within 15 miles of) one of the Cycle England Yorkshire routes*.

Please apply using the online form at the link here: Apply to Welcome to Yorkshire for a Place on the Course.

Step 2 – Book Your Place

Once you’ve applied, Welcome to Yorkshire will reply to you by 21st September, confirm whether you’re eligible – and if you are, complete your booking with you. Once your booking is complete, you will receive an email with a link to your online invoice and registration details.

More Information

More information is available on the online application form, and on the Welcome to Yorkshire information sheet here.

*The Cycle England Yorkshire Routes are:

  1. The Way of the Roses – see map here
  2. The Yorkshire Dales Cycleway – see map here
  3. The Yorkshire Wolds Cycle Route – see map here
  4. The North Yorks Moors – you just need to be near the National Cycling Network

Who is this for / not for

Who is this course for

  • Owners or managers of tourism, hospitality and leisure businesses
  • Sales and marketing executives or managers – directly employed by a tourism, hospitality or leisure business
  • Those responsible for using social media and online marketing to promote their business
  • Those who may already be using social media well for the business, but who want to take it to the next level – building brand, engagement, reputation, sales and ‘bookability’
  • Please note – all delegates must be directly employed by a tourism, hospitality or leisure business, or own a tourism, hospitality or leisure business (where the core function is the provision of food, drink, accommodation, travel or leisure services)

Who is this course not for

  • Those who have no control over their business presence online
  • Anyone not directly employed by a tourism, hospitality or leisure business
  • Complete beginners – anyone who has no experience of social media
  • Those who may be ‘good at social media’, but have little or no responsibility for decision-making or sales improvement in the business
  • Anyone whose social media activities are managed by an external head office or marketing agency – or who does not have the authority to implement new ideas or make changes to content
  • Marketing, sales or social media consultants, trainers or agencies


Your Course Leader - David Allen

Your Course Leader - David Allen

David has been training and coaching managers, business owners and their teams in the tourism, hospitality and leisure sector for over 25 years.

His specialisms include sales - particularly online sales and marketing, making tourism businesses 'more bookable', social media, reputation management, revenue generation across the business, budgeting, forecasting, cost control, customer service, product standards and team development.

David has a very strong track record and reputation, working with Tourism Growth in Yorkshire and around the UK, for helping business owners and managers to drive up sales, productivity and profits.

Hugely popular, David brings great energy to his courses, and is dedicated to ensuring that delegates leave with a wide selection of hints, tips, tools and techniques to use back in their businesses.

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