Getting More Sales from Your Website

Category: Sales & Marketing

£133.00 +VAT

Expired

Event Ended

For Tourism, Hospitality and Leisure Businesses

Thinking of updating your website? – or frustrated that your current site isn’t giving you the brand presence or direct bookings that you feel it should? Ever wonder why you’re not higher up on Google?

Find out how you can make your website really perform for your business – take control of it and see the results in increased sales and profits.

Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.


Special Prices – Save £40 + vat!

Tourism Growth LtdVisit BathWe’re pleased to confirm that a preferential rate of £93 +vat, per person per course, is available to members of Visit Bath | Bath Tourism Plus.

Destination BristolCotswolds logoThis rate also applies to members of Destination Bristol and Cotswolds Tourism.

Course Programme 

10.15am Arrival

10.30am Welcome and introduction

Reaching your audience

  • The best structure and layout for your site
  • Responsive and mobile-friendly websites
  • Effective ‘calls to action’

The landing page

  • How do you want people to contact you?
  • Capturing customer data
  • Integrating social media and review sites

Online booking

  • The value of an online booking engine
  • Managing your revenue
  • Online travel agents (OTAs)

SEO – how to be found

  • Google – and Google+
  • Using other search engines
  • Advertising on your website

12.45pm Lunch Break

Effective blogging

  • Using a blog on your website
  • Socialising your blog
  • Visual storytelling

Making the most of your Content Management System

  • Incorporating social media
  • Using video and podcasts
  • Getting customers to subscribe to your services

Embracing YouTube

  • Creating a YouTube business account
  • Your YouTube channel page
  • Branding your YouTube videos

Interacting with your customers

  • Sharing content – how often?
  • Using a content calendar
  • Measuring the results

Review

4.30pm Finish

Booking Instructions 

How to Book

Online:

  • Click on the Register Now button at the top left of the page
  • Choose your ticket and the number required
  • Click ‘Register Now’ to place your booking
  • Enter your details and payment method (see options below)
  • Enter your Promotion Code (if you have one)

Once your booking is complete, you will receive an email with a link to your online invoice and registration details.

Offline:

Email us at bookings@tourismgrowth.co.uk or telephone 01923 465522 with the following information:

  • Your business name
  • Business address
  • Email address
  • Phone number
  • Course name and date
  • Promotion Code (if you have one)
  • Name and job title (for each delegate attending)

Payment options:

  • Cheque
  • Bank transfer/online banking
  • PayPal™
  • Credit card
  • Debit card

Cheque payments:

Payable to:  
Tourism Growth Ltd

Post to:  
Tourism Growth Ltd
Cardinal Point
Park Road
Rickmansworth
Hertfordshire WD3 1RE

Bank transfer / online banking:

Account: 10591494
Sort code: 60-17-32


Booking policy (extract):

Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.

***For further information please refer to our Booking Policy and Terms and Conditions.

Who is this for / not for

Who is this course for

  • Owners, managers and senior marketing team members who are directly employed by a tourism, hospitality or leisure business
  • In particular, those responsible for editing, managing and overseeing a website and for boosting sales online
  • Those whose websites may not be fully geared up for generating sales
  • Those who may be considering launching a new site, or updating their current one, and want to get as much out of their investment as possible
  • This is an Experienced Level course, i.e. for those who have a website already, and/or have had experience of using a website for their business

Who is this course not for

  • Anyone who is not directly employed by a tourism, hospitality or leisure business
  • Anyone whose website is fully managed by an external head office or marketing agency – or who does not have the authority to implement new ideas or make changes to content
  • Anyone whose knowledge and experience is at a Beginner level
  • Anyone whose knowledge and experience is at an Advanced or Expert level