Managing Your Reputation Online

Category: Social Media Sales & Marketing

£129.00 +VAT

Expired

Event Ended

For Tourism, Hospitality & Leisure Businesses

Your online reputation can directly influence your customers’ purchasing decisions. Will they choose to spend money with you – or will they choose your competitors instead?

Be proactive – find out how you can take advantage of review websites and social media to really boost sales and profits for your business!

Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.


Cotswolds Tourism Members – Special Prices!

Tourism Growth LtdCotswolds logo

Cotswolds Tourism members:

We’re pleased to confirm that a preferential rate of £89 +vat, per person per course, is available to members of Cotswolds Tourism. That’s a saving of £40!

Our normal price:

Our normal price for attending this course is £129 +vat

Course Programme 

10.15am Arrival

10.30am Welcome and introduction

The customer is king

  • Changing times and changing customers
  • The ability and freedom of customers to comment
  • The power and range of social media

TripAdvisor and other review sites

  • The important role of customer reviews
  • The need to manage your brand and reputation
  • TripAdvisor – friend or foe?
  • Making review sites really work for your business

Monitoring reviews, responses and comments

  • Who do consumers trust?
  • Negative reviews – an opportunity to learn?
  • Positive reviews – an opportunity to promote
  • Google alerts

12.45pm Lunch Break

Managing reputation on social media

  • Managing your brand and reputation on Facebook
  • Ratings and reviews
  • Managing your brand and reputation on Twitter, Google+ and Instagram
  • Engaging with customers through social media

Managing reputation – Online Travel Agents

  • Photographs and content
  • Managing your reputation on booking.com, LateRooms, Expedia etc

Positive reputation management

  • Answering positive and negative reviews
  • Best practice for responding
  • The landmines – what to avoid
  • Encouraging customers to review your business
  • Building a positive reputation over time

Review

4.30pm Finish

Booking Instructions 

How to Book

Online:

  • Click on the Register Now button at the top left of the page
  • Choose your ticket and the number required
  • Click ‘Register Now’ to place your booking
  • Enter your details and payment method (see options below)
  • Enter your Promotion Code (if you have one)

Once your booking is complete, you will receive an email with a link to your online invoice and registration details.

Offline:

Email Paul at bookings@tourismgrowth.co.uk or telephone 01923 465522 with the following information:

  • Your business name
  • Business address
  • Email address
  • Phone number
  • Course name and date
  • Promotion Code (if you have one)
  • Name and job title (for each delegate attending)

Payment options:

  • Cheque
  • Bank transfer/online banking
  • PayPal™
  • Credit card
  • Debit card

Cheque payments:

Payable to:  
Tourism Growth Ltd

Post to:  
Tourism Growth Ltd
Cardinal Point
Park Road
Rickmansworth
Hertfordshire WD3 1RE

Bank transfer / online banking:

Account: 10591494
Sort code: 60-17-32


Booking policy (extract):

Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.

***For further information please refer to our Booking Policy and Terms and Conditions.

Who is this for / not for

Who is this course for

  • Owners and managers of tourism, hospitality and leisure businesses
  • In particular, those responsible for online sales and marketing, using social media and responding to customer feedback posted on review sites such as TripAdvisor
  • Those sensing gaps around their understanding of how social media and review websites can be used to boost sales for their business

Who is this course not for

  • Those who have no control over their business presence online
  • Those who are closed to seeing how social media and review websites may benefit their business
  • Those who may be ‘good at social media’ – but have little or no understanding of the business
  • Anyone looking to generate some quick fix sales by pushing their products and services hard online