Managing Your Reputation Online
Category: Social Media Sales & Marketing
£133.00 +VAT
Expired
Event Ended
Location
Liverpool
Details
Skill Level
Managing Your Reputation Online
For Tourism, Hospitality & Leisure Businesses
Your online reputation can directly influence your customers’ purchasing decisions. Will they choose to spend money with you – or will they choose your competitors instead?
Be proactive – find out how you can take advantage of review websites and social media to really boost sales and profits for your business!
Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.
Visit Liverpool Members – Special Prices!
Visit Liverpool members:
We’re pleased to confirm that a preferential rate of £93 +vat, per person per course, is available to members of Visit Liverpool. That’s a saving of £40!
Our normal price:
Our normal price for attending this course is £133 +vat.
Course Programme
10.15am Arrival
10.30am Welcome and introduction
The customer is king
- Changing times and changing customers
- The ability and freedom of customers to comment
- The power and range of social media
TripAdvisor and other review sites
- The important role of customer reviews
- The need to manage your brand and reputation
- TripAdvisor – friend or foe?
- Making review sites really work for your business
Monitoring reviews, responses and comments
- Who do consumers trust?
- Negative reviews – an opportunity to learn?
- Positive reviews – an opportunity to promote
- Google alerts
12.45pm Lunch Break
Managing reputation on social media
- Managing your brand and reputation on Facebook
- Ratings and reviews
- Managing your brand and reputation on Twitter, Google+ and Instagram
- Engaging with customers through social media
Managing reputation – Online Travel Agents
- Photographs and content
- Managing your reputation on booking.com, LateRooms, Expedia etc
Positive reputation management
- Answering positive and negative reviews
- Best practice for responding
- The landmines – what to avoid
- Encouraging customers to review your business
- Building a positive reputation over time
Review
4.30pm Finish
Booking Instructions
How to Book
Online:
- Click on the Register Now button at the top left of the page
- Choose your ticket and the number required
- Click ‘Register Now’ to place your booking
- Enter your details and payment method (see options below)
- Enter your Promotion Code (if you have one)
Once your booking is complete, you will receive an email with a link to your online invoice and registration details.
Offline:
Email us at bookings@tourismgrowth.co.uk or telephone 01923 465522 with the following information:
- Your business name
- Business address
- Email address
- Phone number
- Course name and date
- Promotion Code (if you have one)
- Name and job title (for each delegate attending)
Payment options:
- Cheque
- Bank transfer/online banking
- PayPal™
- Credit card
- Debit card
Cheque payments:
Payable to:
Tourism Growth Ltd
Post to:
Tourism Growth Ltd
Cardinal Point
Park Road
Rickmansworth
Hertfordshire WD3 1RE
Bank transfer / online banking:
Account: 10591494
Sort code: 60-17-32
Booking policy (extract):
Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.
***For further information please refer to our Booking Policy and Terms and Conditions.
Who is this course for
- Owners and managers of tourism, hospitality and leisure businesses
- Sales and marketing executives and managers
- Those already using social media well for the business, but who want to take it to the next level – building brand, reputation and engagement
- The person responsible for replying to customer feedback posted on review sites such as TripAdvisor
- Those sensing gaps around their understanding of how review websites and social media can be used to boost sales for their business
Who is this course not for
- Those who have no control over their business presence online
- Those who are closed to seeing how review websites and social media may benefit their business
- Those who may be “good at social media” – but have little or no understanding of the business
- Anyone looking to generate some ‘quick-fix’ sales by pushing their products and services hard online