Selling More Meetings and Events
Category: Sales & Marketing
£129.00 +VAT
Sold Out
Location
Bristol
Details
Skill Level
Selling More Meetings and Events
For Tourism, Hospitality & Leisure Businesses
Learn how to win more meeting, conference and event business – in this highly competitive marketplace.
This course will help you to plan your strategy, generate more enquiries and convert a higher percentage of leads.
Discover new opportunities for maximising your revenue and achieving repeat business for the future.
Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.
Special Prices!
We’re pleased to confirm that a preferential rate of £89 +vat, per person per course, is available to members of Destination Bristol. That’s a saving of £40!
This rate also applies to members of Visit Bath | Bath Tourism Plus and Cotswolds Tourism.
Course Programme
10.15am Arrival
10.30am Welcome and introduction
Planning your strategy
- Setting short, medium and long term objectives
- Market research and analysis
- Sales packages for meetings, conferences and events
Your product and facilities
- Your room standards
- Business back-up services
- Catering and accommodation
Generating leads and enquiries
- Identifying and sourcing quality leads
- Using marketing and promotional materials
- Processing the leads effectively
It’s how you communicate
- Making phone calls
- Email, social media, website and SEO
- Visiting current and potential customers
12.45pm Lunch Break
Managing the sales process
- Converting enquiries into sales
- The features, benefits and USPs of your offer
- Successful show rounds and closing the sale
Delivering on the day
- Developing an action plan
- Managing the event professionally
- Delivering on the promise – exceeding customer expectations
The follow up is vital
- Feedback for improved performance
- Recommendations, testimonials and reviews
- The PR opportunities
Repeat business
- Building relationships for future business
- Keeping in contact with your customers
- Securing the repeat business
Review
4.30pm Finish
Booking Instructions
How to Book
Online:
- Click on the Register Now button at the top left of the page
- Choose your ticket and the number required
- Click ‘Register Now’ to place your booking
- Enter your details and payment method (see options below)
- Enter your Promotion Code (if you have one)
Once your booking is complete, you will receive an email with a link to your online invoice and registration details.
Offline:
Email us at bookings@tourismgrowth.co.uk or telephone 01923 465522 with the following information:
- Your business name
- Business address
- Email address
- Phone number
- Course name and date
- Promotion Code (if you have one)
- Name and job title (for each delegate attending)
Payment options:
- Cheque
- Bank transfer/online banking
- PayPal™
- Credit card
- Debit card
Cheque payments:
Payable to:
Tourism Growth Ltd
Post to:
Tourism Growth Ltd
Cardinal Point
Park Road
Rickmansworth
Hertfordshire WD3 1RE
Bank transfer / online banking:
Account: 10591494
Sort code: 60-17-32
Booking policy (extract):
Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.
***For further information please refer to our Booking Policy and Terms and Conditions.
Who is this course for
Conference and events managers and co-ordinators in hotels, conference centres and other venues that host meetings, conferences and similar events
- Looking for new approaches and techniques for marketing and selling their conference and meetings venue
- Wanting to generate and convert more leads and enquiries, and maximise revenues, through their team
Who is this course not for
- Those who work for a business/organisation that does not have a meeting, conference or events venue
- Anyone who has little or no responsibility for marketing their venue or improving the sales process
- Anyone who is not open to the idea of embracing new marketing and sales approaches and techniques
- Anyone who has little or no responsibility for improving the financial performance/sales of their venue