Selling More Meetings and Events

Category: Sales & Marketing

£133.00 +VAT


Event Ended

Selling More Meetings and Events

For Hotels and Meetings and Events Venues

Learn how to win more meeting, event and conference business – in this highly competitive marketplace.

This course will help you to plan your strategy, generate more enquiries and convert a higher percentage of leads.

Discover new opportunities for maximising your revenue and achieving repeat business for the future.

Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.

Members of Welcome to Yorkshire, Visit York  and Discover Yorkshire Coast – Special Prices!

WTY - Welcome to Yorkshire - Member Visit York Discover Yorkshire Coast

We’re pleased to confirm that a preferential rate of £93 +vat, per person per course, is available to members of Welcome to Yorkshire, Visit York and Discover Yorkshire Coast. That’s a saving of £40 +vat!




Our normal price:

Our normal price for attending this course is £133 +vat.

Course Programme 

10.15am Arrival

10.30am Welcome and introduction

Planning your strategy

  • Setting short, medium and long term objectives
  • Market research and analysis
  • Sales packages for meetings and events

Your product and facilities

  • Your room standards
  • Business back-up services
  • Catering and accommodation

Generating leads and enquiries

  • Identifying and sourcing quality leads
  • Using marketing and promotional materials
  • Processing the leads effectively

It’s how you communicate

  • Making phone calls
  • Email, social media, website and SEO
  • Visiting current and potential customers

12.45pm Lunch Break

Managing the sales process

  • Converting enquiries into sales
  • The features, benefits and USPs of your offer
  • Successful show rounds and closing the sale

Delivering on the day

  • Developing an action plan
  • Managing the event professionally
  • Delivering on the promise – exceeding customer expectations

The follow up is vital 

  • Feedback for improved performance
  • Recommendations, testimonials and reviews
  • The PR opportunities

Repeat business 

  • Building relationships for future business
  • Keeping in contact with your customers
  • Securing the repeat business


4.30pm Finish

Booking Instructions 

How to Book


  • Click on the Register Now button at the top left of the page
  • Choose your ticket and the number required
  • Click ‘Register Now’ to place your booking
  • Enter your details and payment method (see options below)
  • Enter your Promotion Code (if you have one)

Once your booking is complete, you will receive an email with a link to your online invoice and registration details.


Email us at or telephone 01923 465522 with the following information:

  • Your business name
  • Business address
  • Email address
  • Phone number
  • Course name and date
  • Promotion Code (if you have one)
  • Name and job title (for each delegate attending)

Payment options:

  • Cheque
  • Bank transfer/online banking
  • PayPal™
  • Credit card
  • Debit card

Cheque payments:

Payable to:  
Tourism Growth Ltd

Post to:  
Tourism Growth Ltd
Cardinal Point
Park Road
Hertfordshire WD3 1RE

Bank transfer / online banking:

Account: 10591494
Sort code: 60-17-32

Booking policy (extract):

Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.

***For further information please refer to our Booking Policy and Terms and Conditions.

Who is this for / not for

Who is this course for

  • Meetings and events managers, and sales and marketing managers and co-ordinators in hotels, conference centres, visitor attractions and other venues hosting business meetings, conferences, functions and similar events
  • Those looking for new approaches and techniques for marketing and selling their meetings and events venue
  • Managers wanting to generate and convert more leads and enquiries – and maximise revenues through their team

Who is this course not for

  • Those who work for a business or organisation that does not have a meetings, conference or events venue
  • Anyone who has little or no responsibility for marketing their venue or improving the sales process
  • Anyone who has little or no responsibility for improving the financial performance/sales of their venue


Your Course Leader - David Allen

Your Course Leader - David Allen

David has been training and coaching managers, business owners and their teams in the hospitality, tourism and leisure sector for over 25 years.

His specialisms include sales and marketing, conferences, meetings and events, revenue generation across the business, financial management, online reputation management, social media, cost control and productivity improvement, customer service, product standards and team development.

David has a very strong track record and reputation, working with Tourism Growth in Yorkshire and around the UK, for helping business owners and managers to drive up revenue, productivity and profits.

Hugely popular, David brings great energy to his courses, and is dedicated to ensuring that delegates leave with a wide selection of hints, tips, tools and techniques to use back in their businesses.

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