Selling More Meetings and Events

Category: Sales & Marketing

£129.00 +VAT


Event Ended

Selling More Meetings and Events

For Hotels and Conference, Meetings and Events Venues

Learn how to win more meeting, conference and event business – in this highly competitive marketplace.

This course will help you to plan your strategy, generate more enquiries and convert a higher percentage of leads.

Discover new opportunities for maximising your revenue and achieving repeat business for the future.

Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.

NGI Partners – Special Prices!

NewcastleGateshead Initiative partners:

We’re pleased to confirm that a preferential rate of £89 +vat, per person per course, is available to partners of NewcastleGateshead Initiative. That’s a saving of £40 +vat!

This rate also applies to Northumberland Tourism business partners.

Our normal price:

Our normal price for attending this course is £129 +vat.

Course Programme 

10.15am Arrival

10.30am Welcome and introduction

Planning your strategy

  • Setting short, medium and long term objectives
  • Market research and analysis
  • Sales packages for meetings, conferences and events

Your product and facilities

  • Your room standards
  • Business back-up services
  • Catering and accommodation

Generating leads and enquiries

  • Identifying and sourcing quality leads
  • Using marketing and promotional materials
  • Processing the leads effectively

It’s how you communicate

  • Making phone calls
  • Email, social media, website and SEO
  • Visiting current and potential customers

12.45pm Lunch Break

Managing the sales process

  • Converting enquiries into sales
  • The features, benefits and USPs of your offer
  • Successful show rounds and closing the sale

Delivering on the day

  • Developing an action plan
  • Managing the event professionally
  • Delivering on the promise – exceeding customer expectations

The follow up is vital 

  • Feedback for improved performance
  • Recommendations, testimonials and reviews
  • The PR opportunities

Repeat business 

  • Building relationships for future business
  • Keeping in contact with your customers
  • Securing the repeat business


4.30pm Finish

Booking Instructions 

How to Book


  • Click on the Register Now button at the top left of the page
  • Choose your ticket and the number required
  • Click ‘Register Now’ to place your booking
  • Enter your details and payment method (see options below)
  • Enter your Promotion Code (if you have one)

Once your booking is complete, you will receive an email with a link to your online invoice and registration details.


Email us at or telephone 01923 465522 with the following information:

  • Your business name
  • Business address
  • Email address
  • Phone number
  • Course name and date
  • Promotion Code (if you have one)
  • Name and job title (for each delegate attending)

Payment options:

  • Cheque
  • Bank transfer/online banking
  • PayPal™
  • Credit card
  • Debit card

Cheque payments:

Payable to:  
Tourism Growth Ltd

Post to:  
Tourism Growth Ltd
Cardinal Point
Park Road
Hertfordshire WD3 1RE

Bank transfer / online banking:

Account: 10591494
Sort code: 60-17-32

Booking policy (extract):

Your course fee must be paid within 5 working days of making a reservation. Please note that reservations are only regarded as confirmed bookings when full payment has been received.

***For further information please refer to our Booking Policy and Terms and Conditions.

Who is this for / not for

Who is this course for

  • Conference and events managers and co-ordinators in hotels, conference centres and other venues hosting business meetings, conferences, functions and similar events
  • Those looking for new approaches and techniques for marketing and selling their meetings and events venue
  • Managers wanting to generate and convert more leads and enquiries – and maximise revenues through their team

Who is this course not for

  • Those who work for a business or organisation that does not have a meeting, conference or events venue
  • Anyone who has little or no responsibility for marketing their venue or improving the sales process
  • Anyone who is not open to the idea of embracing new marketing and sales approaches and techniques
  • Anyone who has little or no responsibility for improving the financial performance/sales of their venue

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