Profit Through Productivity

Profit Through Productivity

Profit Through Productivity

The Profit Through Productivity (PTP) programme is a practical, innovative programme of business support specifically devised for owners and managers of all tourism, hospitality and leisure businesses.

PTP comes with a strong track record of success – the Tourism Growth team of business coaches has helped hundreds of employers across the sector to improve their business performance through this programme.

We work with you and your team to:

  • develop your product and service quality
  • improve your sales and marketing
  • maximise productivity within your business
  • increase your profits

The PTP Programme

There are 3 key parts to the Profit Through Productivity programme:

  1. One-to-One, ‘In the Business’ Coaching Sessions

    • Delivered by our team of sector specialist business coaches
    • Tailored business coaching sessions for you and your business
    • Choose the topics you want to focus on – see our example business coaching modules
    • Mix and match the modules to suit your business needs
    • Three to five sessions – over a 3 month period – are in a typical programme
  2. ‘Best Practice’ Training Courses

    • Select from our suite of training courses – specifically devised for our sector
    • A range of half-day, one-day or two-day training courses for you to pick from
    • Training for you and your team – ensure you include all your key people
    • Can be delivered in-house, at your business – or at a local venue
    • Up to three courses – one a month – are included in the programme
  3. Best Practice Visits

    • Hear and learn first-hand from top performing employers in the sector
    • Each visit includes a presentation, Q&A session and a guided show-round
    • Take best practice ideas, hints and tips back to your own operation
    • Improve the quality of your business – and your tourism product

Coaching Modules

Quality – Your Competitive Edge

  • Developing your offer
  • Setting standards
  • Delivering them consistently
  • Exceeding customer expectations
  • Measuring and using feedback

Business Planning

  • How your business has developed
  • Where it is now – SWOT analysis
  • Where it is going
  • How you’re going to get there
  • Your plan and priorities

Train and Develop Your Team

  • Identifying learning needs
  • Planning training and development
  • Delivering training
  • Giving effective feedback
  • Driving up standards

Financial Planning

  • Making investment decisions
  • Improving cash flow
  • Making your assets work for you
  • Understanding key ratios
  • Building profit – sales mix analysis

Increasing Sales

  • Sales is everyone’s job
  • Routes to market
  • Revenue management
  • Asking for and securing the business
  • Good processes drive sales

Driving Your Profit Online

  • Getting up on Google
  • Twitter and Facebook
  • Website content management
  • TripAdvisor and review sites
  • Using databases for sales

Direct and eMarketing

  • Tactical direct mail
  • Email marketing that works
  • Working your website harder
  • Using online booking engines
  • Non-offensive personal selling

PR Ideas for Limited Budgets

  • Setting out your USPs
  • Identifying your target audience
  • Creating the right messages for them
  • Devising a PR plan
  • Building a media database

Boosting Your Food and Drink Offer

  • Developing your offer
  • Improving customer satisfaction
  • Knowing your business
  • Using technology
  • Upselling and merchandising

Improving Productivity

  • Increasing customer spend
  • Building customer volume
  • Controlling material costs
  • Controlling staff costs
  • Changing the way you work

Recruiting and Retaining the Best

  • Attracting the best people
  • Running induction training
  • Creating a learning environment
  • Best practice employment standards
  • Reward and recognition

Leading and Motivating Your Team

  • Leadership styles and techniques
  • Understanding team types
  • Knowing what motivates
  • Delivering on your promise
  • Recognising achievement

Delivering Excellent Customer Service

  • Reviewing customer needs
  • Delivering consistency through the team
  • Handling problems positively
  • Winning customer loyalty
  • Continuous improvement and innovation

Effective Communication

  • Getting your message across
  • How to listen
  • Sharing best practice
  • Involving your team
  • Effective team meetings

How it Works

Profit Through Productivity is a programme which is highly customised to you and your business needs. So the best way for us to start is to discuss your specific requirements with you.

We’ll talk with you about how your business has been performing, your plans for the future, where you see the strengths in your operation and the areas you’d like to focus on and improve.

It may be that you want help to grow the business, but don’t yet have the profits to support your plans. Perhaps you’ve been running the business for a while and believe it should be delivering more of a return. Or you think that your people aren’t as productive as they might be – you or your managers may well need some support in really driving performance through your teams. You may also want help in boosting your sales – or taking your product and service quality to the next level.

If any of this sounds familiar, then we should talk about how our PTP programme could work for you. Our coaches and trainers will know precisely how a business like yours should be performing – and what you and your team should be delivering – based on their work with hundreds of tourism businesses around the country and vast knowledge of industry best practice.

We’ll then devise a PTP programme specifically for your business and work with you to help you achieve your objectives.

Who is PTP for? 

  • Tourism, hospitality and leisure businesses of all sizes – small, medium-sized and large operations. Owners and managers who want to raise the productivity and performance of their business.
  • It’s ideal for those who have done well in the past – but who’d welcome a boost in performance to keep them ahead of the competition. It’s also for those who want to drive up the value of their business and make it more attractive to potential investors.

Who is it NOT for? 

  • Those happy with the current performance of their business – and who see little or no opportunities for improving sales, profits or standards, now or in the future.
  • Those who feel they can’t commit time for coaching and training sessions and for whatever reason may be averse to using quality procedures and controls – and to delegating to managers the responsibility for delivering standards and targets.

Next Steps....

For an initial conversation and more information, please telephone Paul Hickey on 01923 465522 or email

Following this, we’d be happy to arrange a meeting with you at your business so we can discuss the PTP programme in more detail. By reviewing the impact the pandemic has had on you and your business and listening to what you want to achieve, we’d be able to estimate what specific financial impact and benefits the Profit Through Productivity programme could deliver for you.