Liverpool Courses

Liverpool Courses

Training for Liverpool City Region Tourism Businesses

We’re delighted to be working in partnership in Liverpool, for the tenth year running, with the Liverpool City Region Local Enterprise Partnership and Marketing Liverpool – to bring you a series of training courses for the region’s tourism, hospitality and leisure businesses.

Each course is focused on helping managers and business owners to improve their sales and profits.

Visit Liverpool Partners – Special Prices for Open Courses

Tourism Growth Ltd Liverpool City Region LEP

Our ‘open’ training courses will again be available to Visit Liverpool partners at preferential rates, on a first-come, first-served basis. These special rates represent a 30%+ reduction on our normal course delegate prices.

Update July 2021 – Subsidised ‘ProfitBuilder’ Programme Available

We are delighted to confirm that we’re also working in collaboration with Growth Platform and the Combined Authority to run our in-company ProfitBuilder programme with selected tourism businesses in the Liverpool City Region. 

The aims of ProfitBuilder are straightforward: to help you and your business recover from the pandemic, to rejuvenate your team, to improve productivity and performance … and to drive up your profits. 

You may be eligible for a subsidy which could pay up to 70% of the costs of the programme. For further information, please call us here on 01923 465522 or email us at

Liverpool Courses

Future Open Courses:

We are currently reviewing our plans to schedule a new series of open courses in Liverpool – and we will be updating you soon. 

In the meantime, we wish all our clients in Liverpool, Wirral, Southport and across the City Region every success with their businesses as the industry re-opens!

In-Company Training

You may know that we also design, tailor and run programmes for our clients in-company, in the areas of:

  • sales and marketing
  • management development and leadership
  • improving productivity and profits
  • customer service management
  • coaching for owners and management teams

Please note that all our open courses are available on an in-company basis. 

For further information, or for a discussion about your specific business requirements, please call us here on 01923 465522 or email us at

Previous Courses (pre-pandemic):

22 Oct 2019
Coaching and Mentoring for Performance
Venue – Hope Street Hotel

14 May 2019
Boosting Your Sales on Social Media
Venue – Radisson Blu Hotel Liverpool

27 February 2019
Personal Effectiveness for Managers
Venue – Pullman Liverpool Hotel

03 Jul 2018
Converting Enquiries into Sales – for Hotels and Venues
Venue – Titanic Hotel and Rum Warehouse

15 Mar 2018
Coaching and Mentoring for Performance
Venue – Crowne Plaza Liverpool City Centre

07 Feb 2018
Managing Your Reputation Online
Venue – Radisson Blu Hotel Liverpool

Manchester Courses

We are reviewing our plans to schedule a new series of open courses in Manchester – and will be updating you soon. 

Previous Courses (pre-pandemic):

28 February 2019
Personal Effectiveness for Managers
Venue – The Lowry Hotel, Manchester

26 Jun 2018
Boosting Your Sales on Social Media
Venue – ABode Manchester

14 Mar 2018
Coaching and Mentoring for Performance
Venue – DoubleTree by Hilton Manchester Piccadilly

Special Prices

For Visit Liverpool partners:

Liverpool City Region LEPWe’re pleased to confirm that preferential delegate rates of £95 +vat and £145 +vat – dependent on the course selected – are available to Visit Liverpool partners.

These special rates also apply to our courses held in Manchester.

Our normal prices:
The normal prices for attending our courses are £135 +vat, and £195 +vat.


Hope Street Hotel

“Excellent training courses. Thoroughly enjoyable, highly informative and very well presented.

Seven of our managers (myself included) took the opportunity to attend Tourism Growth’s courses. It was a very worthwhile investment – we all picked up some great tips and techniques for boosting our sales and profits. The courses have also helped us to review and enhance our own training and standards of operation.

I’d recommend Tourism Growth’s training to directors of other 4-star hotels without hesitation.”

Mary Colston
Hope Street Hotel

Hilton Hotel Liverpool City Centre“An excellent training course. It was a very interesting, well presented day.

The trainer was great. He got everyone involved and we all learned so much. I loved his delivery style – he really made it fun and enjoyable!

This course was invaluable for helping me integrate our social media strategies at Hilton Liverpool. And it showed me how to take advantage of all the opportunities available to the business.”

Lauren English
Sales and Marketing Co-ordinator
Hilton Liverpool City Centre Hotel

The Beatles Story Liverpool“The Tourism Growth training courses that I, and a number of our management team attended, were excellent.

‘Managing Your Reputation Online’ gave me the best practice approach to using TripAdvisor – so many good, easy to use tips and techniques for boosting our rating.

‘Getting More Sales from Your Website’ provided us with some very helpful information on SEO, navigation and layout – which we’ll certainly use as we continue to improve our own site.”

Diane Glover
Marketing Manager
The Beatles Story

Natalie Haywood Founder and Managing Director Leaf Teashop & Bar“The Tourism Growth ProfitBuilder’ programme came at exactly the right time for us – we wanted to build on our success and grow our operation from a position of strength.

The feedback from the management team has been phenomenal. Everyone is on board and raring to go.

Thank you for delivering something so inspiring and educational for us all. This has been a transformational moment for our business.”

Natalie Haywood
Founder and Managing Director
Leaf Teashop & Bar
Liverpool and Manchester

Epic Apart Hotel Liverpool“Extremely engaging, interesting and relevant. The trainer was full of knowledge – we all learned a lot!

I particularly liked the small group setting, the opportunity to ask specific questions about our business and the chance to exhange ideas with other like-minded employers.

The course will definitely help make us more efficient, and deliver an enhanced level of service to our guests. It’ll also improve our potential for growth – and I’m sure, lead to increased sales and profits!”

Fiona Beer
Epic Apart Hotel and Serviced Apartments

Shore Cottage Studio Thurstaston Wirral“We love the Tourism Growth training workshops – that’s four we’ve attended in the last nine months. Excellent content and delivery, with lots of great information to take away.

It’s great to see our business and others around the table in real time. And from a personal point of view, it’s a bit of a boost for us to realise how a small family business like ours can compete very well with the big name brands.

The personal approach and the time they spend in advance tailoring the material to individuals’ needs makes the world of difference compared with other generic training we’ve experienced.”

Laura Heath
Shore Cottage Studio

Tracy-Holgate-Ambassador-Townhouse-Southport-“The training was useful, relevant, motivational and inspirational – in short, fantastic!

I have owned a multi award-winning guest house for twelve years and in that time I have attended a number of training programmes offered by local tourism organisations.

I am not exaggerating when I say that the Tourism Growth programme is without exception the best training I have received during that twelve year period.”

Tracy Holgate
(formerly) Proprietor
Ambassador Townhouse

The Athenaeum Liverpool“This was an excellent training course from Tourism Growth – really insightful and very helpful to me.

I’ve taken away some very good, practical sales and marketing ideas which will really help us back in the business.

I’ve no doubt at all that this course will have a very clear and definite impact on our efficiency and profitability.”

Helen Rudge
Marketing and Event Sales Manager
The Athenaeum

Liverpool Cathedral“One of the best and most useful training courses I have been on for a long time. Everything about it was excellent.

The trainer was superb – he tailored the course specifically to the needs of the delegates and the businesses attending. Very impressive indeed.

I’d recommend Tourism Growth’s social media training course without hesitation to any visitor attraction looking to enhance their brand and increase retail sales.”

Kevin Stott
Retail Manager
Liverpool Cathedral

Cheshire Oaks Designer Outlet logo“The ‘Managing Your Reputation Online’ course I attended in Manchester was excellent – very enjoyable and I learned a lot!

The trainer took the time to listen to everyone and make the whole group feel at ease. He tailored the day specifically to all our individual business needs.

I had a brilliant day and found it to be very informative. We’ll certainly keep an eye out for up and coming Tourism Growth courses – I’d definitely attend another!”

Jennifer Jones
Cheshire Oaks Designer Outlet
Ellesmere Port

Enda-Rylands-Ramada-Plaza-Hotel-Southport“We were delighted with the results of Tourism Growth’s business coaching and training programme at the Ramada Plaza Southport.

We took the opportunity to develop key people within the business – to improve their skills in managing teams and driving up standards and performance – and this is exactly what we achieved with Tourism Growth.”

Enda Rylands
General Manager
Ramada Plaza Hotel

Liverpool City Region LEP

Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP

Peter Sandman, Head of Visitor Economy Development, said:

“We’ve contracted with Paul Hickey and Tourism Growth on many occasions to support training and business coaching programmes in the Liverpool City Region – and each time the feedback from participating tourism businesses has been excellent.

They really have a great track record in helping employers to improve sales and profits – and to successfully grow their operations.

We’re delighted to promote the latest Tourism Growth training courses – I’d encourage as many tourism businesses as possible to take advantage of the opportunity and to register for these events.”

Next Steps

For more information, please click on the course(s) of your choice, above – this will also take you through to where you can register and book.

Alternatively, please call us at Tourism Growth on 01923 465522 or email us at