Manchester Courses

Manchester Courses

Training for Manchester Tourism Businesses

It’s been a delight to have worked in partnership with Marketing Manchester – to deliver, over many years now, a series of sector-specific training courses for tourism, hospitality and leisure businesses throughout Greater Manchester.

The courses are focused completely on helping managers in the sector to improve their sales and profits.

Marketing Manchester Members – Special Prices!

Marketing Manchester logoThe courses are available to Marketing Manchester members at preferential rates, on a first-come, first-served basis.

These special rates represent a 30%+ reduction on our normal course delegate prices.

Manchester Courses

Future Open Courses:

We are currently reviewing our plans to schedule a new series of open courses in Manchester – and we will be updating you soon. 

In the meantime, we wish all our clients in and around Manchester every success with their businesses as the industry re-opens!

In-Company Training

You may know that we also design, tailor and run programmes for our clients in-company, in the areas of:

  • sales and marketing
  • management development and leadership
  • improving productivity and profits
  • customer service management
  • coaching for owners and management teams

Please note that all our open courses are available on an in-company basis. 

For further information, or for a discussion about your specific business requirements, please call us here on 01923 465522 or email us at

Previous Courses (pre-pandemic):

28 February 2019
Personal Effectiveness for Managers
Venue – The Lowry Hotel

26 June 2018
Boosting Your Sales on Social Media
Venue – ABode Manchester

14 March 2018
Coaching and Mentoring for Performance
Venue – DoubleTree by Hilton Manchester Piccadilly

06 February 2018
Boosting Your Sales on Social Media
Venue – King Street Townhouse

Other Courses

Members of Marketing Manchester are also invited to attend our courses outside of Manchester – where you may also enjoy our special discounted delegate rate.

Upcoming Courses:

We are currently reviewing our plans to schedule a new series of open courses in Liverpool, Leeds, Sheffield and York – and will be updating you soon. 

Previous Courses (pre-pandemic):

26 Feb 2020
Boosting Your Sales on Social Media
Venue – Copthorne Hotel, Sheffield

05 Feb 2020
Personal Effectiveness for Managers
Venue – Oulton Hall, Leeds

22 Oct 2019
Coaching and Mentoring for Performance
Venue – Hope Street Hotel, Liverpool

14 May 2019
Boosting Your Sales on Social Media
Venue – Radisson Blu Hotel Liverpool

27 February 2019
Personal Effectiveness for Managers
Venue – Pullman Liverpool Hotel

03 Jul 2018
Converting Enquiries into Sales – for Hotels and Venues
Venue – Titanic Hotel and Rum Warehouse, Liverpool

15 Mar 2018
Coaching and Mentoring for Performance
Venue – Crowne Plaza Liverpool City Centre

07 Feb 2018
Managing Your Reputation Online
Venue – Radisson Blu Hotel Liverpool

Special Prices

For Marketing Manchester Members:

Marketing Manchester logoWe’re pleased to confirm that preferential delegate rates of £95 +vat and £145 +vat per person – dependent on the course selected – are available to members of Marketing Manchester.

These special rates also apply to our courses held in Liverpool, Leeds, Sheffield and York.

Our normal prices:
The normal prices for attending our courses are £135 +vat, and £195 +vat.


Peter-Elaine-Kinsella-Lunya 002“I got such great feedback from all my team who attended Tourism Growth’s Selling Skills for Restaurants training course.

They all said the trainer was brilliant – very engaging, informative and professional. He really knew the restaurant business and gave them some fantastic ideas, hints and tips for upselling, enhancing customer service and improving profitability.

They were all motivated when they got back – an extremely worthwhile investment!”

Peter Kinsella
Executive Chef and Proprietor

Crowne Plaza Manchester City Centre Northern Quarter“The Managing Your Reputation Online training course was amazing. I was so glad to have had the opportunity to attend.

It was full of extremely good information about how we can use social media most effectively for the hotel – and it will definitely help us improve sales within the business.

Thank you for organising such an inspiring training day. Please do keep us updated about your future courses, as we are very interested in them.”

Eirini Giankou
Senior Guest Relations Manager
Crowne Plaza
Manchester City Centre

“Excellent training courses – thoroughly enjoyable, highly informative and very well presented.

Seven of our managers (myself included) took the opportunity to attend three of Tourism Growth’s training courses in Liverpool – Marketing Your Wedding Venue, Revenue Management for Hotels and Selling Skills for Restaurants.

It was a very worthwhile investment – we all picked up some great tips and techniques for boosting our sales and profits. The courses have also helped us to review and enhance our own training and standards of operation.

I’d recommend Tourism Growth’s training to directors of other 4-star hotels without hesitation.”

Mary Colston
Hope Street Hotel

INNSIDE by Melia Manchester“The trainer was extremely knowledgeable and delivered the course very well.

We had a ‘full house’ of delegates, a great mix of people from different backgrounds and from across the Manchester tourism industry – which really added to the discussions during the day.

This was the second Tourism Growth course I’ve attended. Both have given me lots to think about and do – and both have been very beneficial to the business!”

Kris Doyle
Guest Experience Manager
INNSIDE by Meliá Manchester

Cheshire Oaks Designer Outlet logo“The trainer took the time to listen to everyone and make the whole group feel at ease. He’d tailored the day specifically to all our individual business needs.

I had a brilliant day and found it to be very informative. I’ve taken away some great ideas to put into practice back at Cheshire Oaks.

We’ll certainly keep an eye out for up and coming Tourism Growth courses – I’d definitely attend another!”

Jennifer Jones
Cheshire Oaks Designer Outlet
Ellesmere Port

The Queens Hotel QHotels Leeds“We were delighted to host Tourism Growth’s Converting Enquiries into Sales training course at The Queens and to see many other hotels and venues join us here for the day.

The trainer gave me the confidence to address my weaknesses and worked with me – giving great advice and ideas on how to overcome them and improve. I gained more skills and knowledge that I was able to take away and use immediately in my role.

I am so pleased I had this fantastic opportunity to develop further – and I really feel that this experience has enabled me to convert more enquiries.”

Sally Flint
Events Co-ordinator
The Queens Hotel – QHotels

“Tourism Growth’s ProfitBuilder programme came at exactly the right time for us. We wanted to build on our success and grow our operation from a position of strength.

The feedback from the management team has been phenomenal. Everyone is on board and raring to go.

Thank you for delivering something so inspiring and educational for us all.

This has been a transformational moment for our business.”

Natalie Haywood
Founder and Managing Director
Leaf on Portland Street

Bullocks Coaches“A brilliant training course from Tourism Growth – it’s motivated me to set to work with all that I’ve learned.

The course will help us in particular to expand our client base to a new demographic.

We’ve new opportunities for the business we just hadn’t thought of before!”

Clare Bullock
Sales and Marketing Executive
Bullocks Coaches

The Lowry Hotel Manchester“We were delighted to host a Tourism Growth training course at The Lowry Hotel – and to welcome many of Manchester’s top hotels here on the day.

Four of us from The Lowry attended Tourism Growth’s Boosting Your Sales on Social Media course – and all four of us thought it was excellent.

We picked up so much useful information. The course will help make us more efficient in our use of social media across the hotel – and enable our marketing activities to have a much greater impact.”

Helen Hipkiss
PR and Marketing Manager
The Lowry Hotel

Rockliffe Hall Hotel Golf Spa“An excellent sales training course. And Becky, the Tourism Growth trainer, was very friendly and engaging!

It was a very insightful day, with lots of useful information. And it was great to be able to share experiences with other people in similar roles.

The course will help us enhance the customer experience – the overall customer journey – and how we deliver that to them.

We also took away some really good ideas on follow up, improving our conversion rate and securing the repeat business.”

James Burkin
Resort Desk Team Leader
Rockliffe Hall Hotel,
Golf and Spa
County Durham

Ashton Gate Stadium Bristol“We both attended the Converting Enquiries into Sales training course at the DoubleTree – and both of us thought it was excellent.

We’ve been in our roles for some time so weren’t sure what to expect. But we needn’t have worried – the trainer was very engaging and supportive. We came away with more confidence – to deal with customers and to overcome their objections.

The course should certainly help improve the customer experience – and our sales for the 2017/18 season!”

Julie Waite
Lisa Fillingham

Sales Executives
Ashton Gate Stadium

Bovey Castle 5-Star Devon“We’ve been delighted to host two of Tourism Growth’s training courses here – and to welcome many of Devon and Cornwall’s top tourism businesses here to Bovey Castle.

The feedback from delegates attending – including those from our own team – has been excellent.

I’d thoroughly recommend Tourism Growth’s courses to other tourism, hospitality and leisure businesses – particularly those already doing well, but who just want to raise their game to the next level.”

Sally Lemar
Revenue Manager
Bovey Castle
Dartmoor National Park

The Beatles Story Liverpool“The Tourism Growth courses that I and a number of our management team attended, were excellent.

Getting More Sales from Your Website provided us with some very helpful information on SEO, navigation and layout – which we’ll certainly use as we continue to improve our own site.

Managing Your Reputation Online, which I also attended, gave me the best practice approach to using TripAdvisor – so many good, easy to use tips and techniques for boosting our rating.”

Diane Glover
Marketing Manager
The Beatles Story

“A very informative and useful course for me. And the resource pack was really good. It’ll definitely help me make improvements to my systems and procedures.

The trainer, was excellent. She had a great knowledge of the topic and got everyone in the group talking. I really enjoyed that – having the chance to talk and share ideas with others from the industry, from different venues in the North East.

How will we benefit from the course? It’ll make us more efficient, improve the rapport with our customers – and drive up our sales conversion rates.

I’d thoroughly recommend Tourism Growth’s Converting Enquiries into Sales training course to other venues.”

Kelly Wears
Events Co-ordinator
Wylam Brewery – Palace of Arts

Friends Meeting House Manchester“Tourism Growth’s training course in Manchester was just excellent.

It was extremely useful for me and our business – and it was very well delivered!

I particularly liked the way the trainer had researched all the delegates’ use of social media and online presence in advance – and then tailored the course to meet each of our individual business needs.

This course has given me so many practical ideas to take away and implement back at work – just watch this space!”

Sue Shaw
Business and Events Manager
Friends’ Meeting House

Marketing Manchester

nick brooks-sykes-02

Nick Brooks-Sykes, Director of Tourism, said:

“These training courses provide a wonderful opportunity for Manchester tourism businesses to boost their sales, productivity and performance.

We’re very pleased to be working in partnership with Paul Hickey and his team at Tourism Growth. Having worked with Paul to deliver successful training projects before – he knows the North West tourism, hospitality and leisure sector inside out – I’d strongly encourage businesses to register their interest.”

Next Steps...

For more information, please click on the course of your choice, above – this will also take you through to where you can register and book.

Alternatively, please call us at Tourism Growth on 01923 465522 or email us at